On -Page Search Engine Optimisation Company Yorkshire.
Search engine optimisation - SEO- is the process of improving web pages so they rank high in search engines for a specific keyword phrase. SEO is divided in two categories: on-page optimization and off-page optimization. On-page optimization it refers to every method you use that change the page code; off-page optimization equals link popularity.
On-page SEO
Search engines are always improving their algorithm so they can provide more relevant results. A relevant site is one that provides quality content for its readers so after you have chosen your keyword phrases build the content of your pages around those keywords. On page search engine optimisation means the code page optimization so, in this phase, you should pay special attention to the following:
1. Title Tag
The <title tag> is one of the most important factors in achieving high rankings. The title tag is essentially an HTML code that creates the words that appear in the top bar of your Web browser. More often than not the Title Tag is the first element in the <Head> area of your website, followed by the Meta keyword and the Meta Description Tags. These are the general rules you should follow when optimizing your title tag:
- Ty to use a maximum of 3 keyword phrases and 100 characters
- If possible , avoid words like “a, and, or”
- Avoid spam - don't repeat the same keyword in your title more than twice, it's considered spam.
- All or most search engines will penalize for using all CAPS.
2. Meta Description tag.
The <META Description> tag describes your site's content, giving search engines' spiders an accurate summary filled with multiple keywords. The <META Description> tag should contain multiple keywords organized in a logical sentence. Placing keywords phrase at the beginning of your description to achieve the best possible ranking. Many search engines use this to describe your site so make sure you not only repeat each of your keyword phrases (no more than 3 times) at least once but make this a true representation of the page that the visitor will be viewing, and try to keep it under 250 chars.
3. The Meta Keywords Tag
The <Meta keywords> tag lets you provide additional text for crawler-based search engines to index along with your body text. How does this help you? Well, most major crawlers, it doesn't, that's because most crawlers will ignore the meta keywords tag. The meta keywords tag can be a useful way to reinforce the terms you think a page is important for on the few crawlers that support it. The meta keyword tag can sometimes be useful as a way to help your page come up for synonyms or mis-spelt words that don't appear on the page itself.
4. Body text
This is what your surfers will actually see when coming to your site. There are many issues to consider when placing keywords in the text of your pages. Most search engines index the full text of each page, so it's vital to place keywords throughout your text. However, each search engine uses different ranking algorithms.
These are general rules that everyone should follow:
1. Make sure your main page have your main keywords. It has a higher chance of being indexed than your other pages, and it will be the only page indexed by some engines. Some engines rank a page high if it has at least 100 words, so make that your minimum. Directories include pages based on the quality of their content, so make sure your pages aren't simply lists of keywords.
2. The H1, H2 - H6 tags are given special relevancy weight, and you should plan to integrate your keywords into your heading. You don't have to go extreme, just use one H1 for your most important keyword and two H2's - one for each of your secondary keyword phrases.
3. Bolding and italicizing your keywords at least once doesn’t hurt and actually gives you a very small boost (recommended, but don’t go bolding every keyword on the page).
4. When creating your content pages, keep the following four concepts in mind: Keyword prominence, proximity, density and frequency.
5. Keyword prominence - the best place to place keywords in the text is at the top of each page, preferably the main page. The closer your keywords are to the start of the page or the start of a sentence, the better. This concept is known as "keyword prominence." You'll frequently see it used to describe search engines' algorithms. Some engines also say the bottom of the page should contain keywords as well.
Links
Links are the most important element after content on the internet! Why? Because this is how the internet world is tied together – through links.
This guide will explain key factors about links and how to use them in the right way for acquiring good rankings in search engines.
Link campaigns.
All successful web sites have to have links pointing to it. That’s the core principle of search engine rankings. So to gain visitors and rankings in search engines a link campaign must be planned and executed.
